Showing posts with label D Assignment 3: Research. Show all posts
Showing posts with label D Assignment 3: Research. Show all posts
Friday, 26 May 2017
Wednesday, 7 September 2016
The Nature and Purpose of Research
Types/Methods
of Research
Primary Research/Self-Generated Research
Primary research is research that is gathered first hand
usually through interviews, questionnaires e.c.t that are related to the
subject area. When I was gathering primary research for my documentary I put
together a questionnaire and sent it out and then bought the feedback together
to create my research.
Secondary Research
Secondary research is research that is gathered for other
sources such as books, newspapers, internet forums e.t.c. that are related to
the subject area. When I was collecting secondary research for my documentary I
used newspapers and projects with the same aim. For the research related to my
TV advert I used websites, like the official magnum page. Another way I produced
secondary research was through watching pieces that were either about the same
thing or had similar filming and editing techniques.
Quantitative Research
Quantitative research is information that is
gathered from film/television program ratings, CD and DVD ratings, e.t.c. This
type of research is more about numbers and calculations that are made after the
release of a media product.
Qualitative Research
Qualitative research is information that is
gathered from reviews, discussions (e.g. forums), e.t.c. This type of research
is more about ideas and opinions. When I was doing research for my documentary I
looked at tourist reviews and blogs about living in Gorleston.
Data Gathering Agencies
BARB (Broadcasters’ Audience Research Board) is
a database that puts all ratings for media products in one place. The IMDB (The
Internet Movie Database) is a website that collects information, including
reviews, cast & crew lists, e.t.c. and puts them together to make a profile
for films, television programs and video games. Other research agencies include
TNS Global, Green Book, Live Minds and many more.
Purpose
of Research
Audience and Market Research
When doing research into the audience and market for my TV
advert I watched Magnum adverts, read reviews about the product and searched
through their website. From doing this I was able to decide what their
demographic and psychographic was. I decided what audience I wanted to aim the
advert at and did further research into the best ways to target that specific
audience.
Production Research
Throughout all of the projects I conducted research into
budgeting (how much things would cost and how to make them affordable). Another
thing I did throughout was location recces. A location recce is done before
filming starts, it involves going to locations and checking how suitable it is
to film in. These recces also help create a risk assessment allowing us to
prepare for any incidents that make occur.
Thursday, 30 June 2016
Secondary Research
Secondary Research
The above news articles from the Easton Daily Press are
about Gorleston, most of which include different element of valuable history
about the local area.
This project is about making people aware of the potential
their hometown has, this is a similar aim to how I want to direct my own
documentary. Opening people’s eyes to what is in front of them is important and
lots more people should get involved.
This projects is about acknowledging normal people (meaning
those who aren’t famous) doing extraordinary things to help others, not for
profit but out of the kindness of their hearts. The stories are shot in an
expository documentary style with beautiful shots throughout of different
aspects of the person’s life.
Filming in
Public
Filming in
public requires permission from the local authority or council, whereas if
filming was to take place on someone’s land/property permission from the owner
would need to be given. However, to show the outside of a place (including a
company name) along with passers-by permission is not required.
If during
filming any firearms, replica firearms, explosives, police officer uniforms,
police vehicles permission from the local police is required. It is also
required by the police and the Highways Department of the local authority if
any filming is to take place on a public road.
Libel and
Defamation
“Defamation
is an area of law that provides a civil remedy when someone’s words end up
causing harm to your reputation or your livelihood. Libel is a written or
published defamatory statement.” (http://www.nolo.com/legal-encyclopedia/defamation-slander-libel)
I do not think I need to consider libel or defamation when producing my documentary as my documentary I have proposed is about showing people who don’t particularly like Gorleston that it’s a beautiful place. However, if I was making a more controversial documentary then I may have to consider libel or defamation.
I do not think I need to consider libel or defamation when producing my documentary as my documentary I have proposed is about showing people who don’t particularly like Gorleston that it’s a beautiful place. However, if I was making a more controversial documentary then I may have to consider libel or defamation.
Ofcom
Broadcasting Code
In making
my documentary I believe that I am not risking infringement (“an act that
disregards an agreement or a right” - https://www.vocabulary.com/dictionary/infringement) of the Ofcom Broadcasting Code as
it will not include any offensive/abuse content of any sort, anyone involved
will be given a talent release form to sign (for minors their parents will be
given the form), e.c.t. I plan for my documentary to only be about showing
beauty in the local area, nothing else therefore there is no risk.
Sunday, 26 June 2016
Primary Research
I asked ten people to answer a short questionnaire so I could
gather some primary research about Gorleston and what people really think of
it.
Eight out of the ten people that I asked said that they would be interested in watching a documentary about the local area whether they like it or not. Four out of the ten people I asked said that they don’t actually like Gorleston, these four people are the people I want to aim my documentary at. I want it to change their minds and open their eyes to what is here.
Eight out of the ten people that I asked said that they would be interested in watching a documentary about the local area whether they like it or not. Four out of the ten people I asked said that they don’t actually like Gorleston, these four people are the people I want to aim my documentary at. I want it to change their minds and open their eyes to what is here.
Wednesday, 23 March 2016
Wednesday, 13 January 2016
Unilever Research
In the 1930s Unilever was formed by Margarine Unie and the Lever Brothers.The twentieth century saw the company expand and form with other companies such as Lipton and Best Foods. Currently Unilever owns about 400 different brands which all contribute to "helping people to look good, feel good and get more out of life" which is the company's aim.Unilever focus on three types of brands:
- Food and Drink
- Home Care
- Personal Care
So this means that most household items are related to Unilever in some shape or form whether people realise or not.
Specific brands owned by Unilever:
Food and Drink
In households where cooking from scratch and baking is popular a well known brand that will most likely be found somewhere in the kitchen (whether that be the fridge or the cupboard) is Stork. Stork is an alternative to butter known as margarine
Stork was introduced in the 1920s, the name disappeared during food rationing in World War Two and then came back in 1954 when the rationing had finished and is still a popular household staple.
Pot Noodle is a brand which is specifically popular with "our nation's youth" and was put on the shelves in 1977. The idea originated in Japan as "cup noodles" and now most students stock them as easy and cheap meals.
Over the last few years Pot Noodle has successfully reduced the amount of salt and can proudly say that there are no artificial colours or preservatives in their products.
Due to successful and creative advertising Pot Noodle has received a "Cannes Gold Award in Digital Media, Gramia Award, Silver at the British Television Advertising Awards and Campaign Magazines Top Ten best ads 2011."
Ben and Jerry's was originally established in an old petrol station by these two best friends in the year of 1977. The grew and became a global company over the next 23 years.
In 2000 Ben and Jerry's joined Unilever and this aided them to provide more flavors to more people all over the globe.
Excluding the new Core range, Ben and Jerry's has about 64 different flavors, ranging from Half Baked to Vanilla Fudge Chip.
Home Care
In 1969 Comfort was launched and was the first UK fabric conditioner. Comfort was re-branded in the 1990s and this included "a new logo and more modern packaging and the first fully biodegradable formulation, followed with the introduction of Comforts first hypoallergenic fabric conditioner."
Comfort has re-formulated their products a few times over the last 7 years to unsure the highest quality and scents. As well as doing research into skin care and is recognised for their work by The British Skin Foundation.
Surf was originally manufactured by "a subsidiary company of Lever Brothers" called Crosfields of Warrington.
Currently Surf's products have products in liquids, capsules and powders in a range of different fragrances centered around around "Essential Oils". These are oils which are found naturally in plants.
Surf also launched a "99 Stains" formula which comes with the promise that they will remove 99% of stains or they'll give the customer their money back.
Cif (previously known as Jif) was a powder that made cleaning the house quicker and easier, they aimed to making things easier so that there is more time in the day for peoples loved ones. Nowadays, they still go by the same aim but they have a wider range of products which include wipes, and sprays as well as specific formulas for both the kitchen and the bath room.
Personal Care
VO5 is a brand of hair care products that over the last 60 years have developed their products to a range of different sprays, gels, shampoos and conditioners. VO5 have many smaller ranges which the products fit into to help customers achieve their desired hairstyle, for example "smooth and lustrous locks with Smoothly Does It" and "get gravity defying volume with Plump It Up."
St. Ives was established over 25 years ago and all of their products are inspired by nature. Their range includes body scrubs, facial scrubs and facial wipes. Every product is designed to look after the skin using harmless an natural products from nature. The Apricot Scrub is a favorite in and St. Ives sells products in over 100 countries.
Simple has a diverse target audience when it comes to their products as they have developed products to help different age ranges. For example Simple Spotless Skin is aimed at teenagers, Simple Baby is for babies but would be advertised at parents and Regeneration Age Resisting is aimed at older people.
They were founded more than 50 years ago and now offer products such as Simple Kind to Eyes, and Simple Kind to Skin.
Bibliography:
Ben and Jerry's was originally established in an old petrol station by these two best friends in the year of 1977. The grew and became a global company over the next 23 years.In 2000 Ben and Jerry's joined Unilever and this aided them to provide more flavors to more people all over the globe.
Excluding the new Core range, Ben and Jerry's has about 64 different flavors, ranging from Half Baked to Vanilla Fudge Chip.
Home Care
In 1969 Comfort was launched and was the first UK fabric conditioner. Comfort was re-branded in the 1990s and this included "a new logo and more modern packaging and the first fully biodegradable formulation, followed with the introduction of Comforts first hypoallergenic fabric conditioner."Comfort has re-formulated their products a few times over the last 7 years to unsure the highest quality and scents. As well as doing research into skin care and is recognised for their work by The British Skin Foundation.
Surf was originally manufactured by "a subsidiary company of Lever Brothers" called Crosfields of Warrington.Currently Surf's products have products in liquids, capsules and powders in a range of different fragrances centered around around "Essential Oils". These are oils which are found naturally in plants.
Surf also launched a "99 Stains" formula which comes with the promise that they will remove 99% of stains or they'll give the customer their money back.
Cif (previously known as Jif) was a powder that made cleaning the house quicker and easier, they aimed to making things easier so that there is more time in the day for peoples loved ones. Nowadays, they still go by the same aim but they have a wider range of products which include wipes, and sprays as well as specific formulas for both the kitchen and the bath room.Personal Care
VO5 is a brand of hair care products that over the last 60 years have developed their products to a range of different sprays, gels, shampoos and conditioners. VO5 have many smaller ranges which the products fit into to help customers achieve their desired hairstyle, for example "smooth and lustrous locks with Smoothly Does It" and "get gravity defying volume with Plump It Up."
St. Ives was established over 25 years ago and all of their products are inspired by nature. Their range includes body scrubs, facial scrubs and facial wipes. Every product is designed to look after the skin using harmless an natural products from nature. The Apricot Scrub is a favorite in and St. Ives sells products in over 100 countries.
Simple has a diverse target audience when it comes to their products as they have developed products to help different age ranges. For example Simple Spotless Skin is aimed at teenagers, Simple Baby is for babies but would be advertised at parents and Regeneration Age Resisting is aimed at older people.They were founded more than 50 years ago and now offer products such as Simple Kind to Eyes, and Simple Kind to Skin.
Bibliography:
http://www.unilever.co.uk/brands-in-action/detail/Ben---Jerry-s/297596/?WT.contenttype=view%20brands
For pictures:
http://www.unilever.co.uk/Images/simple-273x210_tcm28-298428.jpg
Wednesday, 14 October 2015
DepicT Research
The Date
This short film is about a first date and shows that even though everyone has their own expectations, what will most likely happen during the date will be completely unexpected.
The film is aimed at teenagers (as while you're a teenager you will most probably go on a first date) and is helpful in calming the nerves of someone who is anxious about experiencing this for the first time.
There is background music as well as sound effects included in this short film. One of the sound effects is a burp. The burp is asynchronous sound, because even though we know that the guy burped we don't actually see him burping as the camera is on the girl while he is doing so. The background music is non-diegetic sound as there is no clear reference to a radio, it's just a smooth calming sound to set the romantic scene.
Another sound effect is the dinosaur screeching. This screeching is synchronous sound, because you can see the dinosaur moving its mouth.
In this short film there are a few different shot types, One shot type used is a wide shot. A wide shot shows the landscape as well as the subject. This shot type was used to establish that these two people are on a date in the middle of a scenic field. Another shot type used is a close up. A
close up is used to show emotion and that is successful done in this short film, as the close ups are of the two peoples faces smiling but also showing a little sense of awkwardness.
I liked this one, because it shows the realistic awkward feeling young people have on their first dates. Then the comical twist, which was quite unexpected, reinforces the fact that most things don't go as you planned they will, but that's okay.
Tape
I think that this short film is aimed at people who take the TV and film industry for granted. It shows the mundane work of the person how puts all the film together to project onto a large screen for people to enjoy. Many people don't even think about how much work and money goes into making the hour and a half film they paid £6.99 to watch. This short film sheds light on that.
All of the sound in the film are noises that you'd hear if you were actually in the room watching the man do his work. Therefore the noises in the film are synchronous sound. All of the sounds in this piece were not put in during the filming process. They are all natural sounds that occurred during the filming process and have been used to emphasis the repetitiveness of the man job.
During this short film extreme close-ups were used a lot to show what the man was doing in detail. Throughout the film the close ups are repeated as he repeats the job and this adds to the mundane feeling of doing the same job over and over again.
I liked this one, because the its simple but its well shot. It hasn't got any fancy effects or editing, its just simple. There isn't anything to reinforce the mans job, the repetitiveness speaks for itself.
The Peace of Wild Things
I think this piece is aimed at people who understand the beauty of the world and can emphasis with the journey a man took to find a balance in his life and while doing so he became surrounded by the nature.
There is a dialogue in the form of a voice over in this film. A man is reciting a poem that is reflected in the shots of the film. There is also a calming song playing along side the voice over that emphasizes the relaxing vibe you are welcome to experience if you just embrace nature. Both the voice over and the song are non-diegetic sound, because neither of them are in "the world of the film."
During this short film there are a mixture of extreme long shots and wide shots. Both of these shot types show off the natural world around us and allow the poem to be reinforced by the beautiful landscapes surrounding us.
This short film has a strong element of true and natural beauty and that's
why I like it so much. It takes you out of the everyday life, it take you out of the city, away from the building and the pollution. It takes you to the natural world that hasn't been manufactured by man. It was filmed in black and white, I like this because black and white films have an era of class and elegance and it reflects this onto the natural world.
This short film is about a first date and shows that even though everyone has their own expectations, what will most likely happen during the date will be completely unexpected.
The film is aimed at teenagers (as while you're a teenager you will most probably go on a first date) and is helpful in calming the nerves of someone who is anxious about experiencing this for the first time.
There is background music as well as sound effects included in this short film. One of the sound effects is a burp. The burp is asynchronous sound, because even though we know that the guy burped we don't actually see him burping as the camera is on the girl while he is doing so. The background music is non-diegetic sound as there is no clear reference to a radio, it's just a smooth calming sound to set the romantic scene.
Another sound effect is the dinosaur screeching. This screeching is synchronous sound, because you can see the dinosaur moving its mouth.
In this short film there are a few different shot types, One shot type used is a wide shot. A wide shot shows the landscape as well as the subject. This shot type was used to establish that these two people are on a date in the middle of a scenic field. Another shot type used is a close up. A
close up is used to show emotion and that is successful done in this short film, as the close ups are of the two peoples faces smiling but also showing a little sense of awkwardness.
I liked this one, because it shows the realistic awkward feeling young people have on their first dates. Then the comical twist, which was quite unexpected, reinforces the fact that most things don't go as you planned they will, but that's okay.Tape
All of the sound in the film are noises that you'd hear if you were actually in the room watching the man do his work. Therefore the noises in the film are synchronous sound. All of the sounds in this piece were not put in during the filming process. They are all natural sounds that occurred during the filming process and have been used to emphasis the repetitiveness of the man job.
During this short film extreme close-ups were used a lot to show what the man was doing in detail. Throughout the film the close ups are repeated as he repeats the job and this adds to the mundane feeling of doing the same job over and over again.
I liked this one, because the its simple but its well shot. It hasn't got any fancy effects or editing, its just simple. There isn't anything to reinforce the mans job, the repetitiveness speaks for itself.The Peace of Wild Things
There is a dialogue in the form of a voice over in this film. A man is reciting a poem that is reflected in the shots of the film. There is also a calming song playing along side the voice over that emphasizes the relaxing vibe you are welcome to experience if you just embrace nature. Both the voice over and the song are non-diegetic sound, because neither of them are in "the world of the film."
During this short film there are a mixture of extreme long shots and wide shots. Both of these shot types show off the natural world around us and allow the poem to be reinforced by the beautiful landscapes surrounding us.
This short film has a strong element of true and natural beauty and that'swhy I like it so much. It takes you out of the everyday life, it take you out of the city, away from the building and the pollution. It takes you to the natural world that hasn't been manufactured by man. It was filmed in black and white, I like this because black and white films have an era of class and elegance and it reflects this onto the natural world.
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