Andrea, some very good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.
In regards to unit 2: Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract comprehensive information from written sources and present a structured detailed media production report which conveys relevant information.
Your pitch was interesting although it was clear you were nervous, but you were able to present a media production report which conveys relevant information and employed forms of address in your pitch to communicate ideas.
The pitch was visually good and you deployed and managed technology to pitch a media production proposal effectively and with some imagination.
I would like you to improve on your grade by re-doing your pitch and presentation. The presentation is there, you just need to be more confident when you deliver your pitch.
In regards to unit 30: Advertisement Production for Television:
Within your TV advert analysis, you were able to explain structures and techniques of TV advertisements with reference to detailed examples and with generally correct use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing creativity and flair whilst working independently. You produced a TV advertisement to a technical quality that reflects near professional standards, showing creativity and flair and working independently to professional expectations.
Your evaluation was also detailed and you explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.
Showing posts with label C Assignment 2: TV Adverts. Show all posts
Showing posts with label C Assignment 2: TV Adverts. Show all posts
Thursday, 26 May 2016
Sunday, 24 April 2016
Evaluation
Section 1:
The brief we were given was to take one of Unilever’s
current products and rebrand it through an advert. My group decided to rebrand the
classic magnum ice cream and we developed our ideas together as our ideas from
the Prezi presentations were very similar ideas for two of us in the group. The current demographic for Magnum Ice Cream is women aged between 18 and 28 with a high income fitting into the A, B or C1 demographic. As both of our original ideas were aimed at an E demographic aged 65 and older it just made sense to keep this idea when merging our ideas together.
Section 2:
The message of the advert was to show older people that the
much loved ice cream is a piece of nostalgia on a stick and I think we did this
successfully but using the effect of the clips and the montage of the old man
watching the memory.
In most if not all of the official Magnum advert they have quick cuts throughout clips which work successfully for the feel of the advert, so in the editing this was applied to try and make it look like an authentic Magnum advert. There are also slow fades between some of the clips and photos to add a reminiscent feel to the final piece and this should appeal to the desired older target audience. We used a royalty free song from www.bensound.com, this song was chosen as it doesn’t sound rushed or too slow it works well with the original idea we had for our advert. At the end of the advert we had a voice over of the old man who starred in it saying the slogan of “taking you back to the good ole days”. To start with we had both the younger and older men in the advert saying the line at the same time but when we watch it back all together it didn’t flow right with or sound partially nice so we decided it would be best to just have the old man in the voice-over.
I think that the advert successfully appeals to the target audience through the specific shots. Everyone wishes for a love that lasts forever and I think that the advert appeals to those older people who are lucky enough to have had this and remembers the “good ole days” of the past when they first met the love of their life.
I don’t think that the advert looks very professional however I do think that it complies with advertising regulations. For example it doesn’t undermine national dietary improvements or use any offensive language/racism of any kind. (BCAP code).
In most if not all of the official Magnum advert they have quick cuts throughout clips which work successfully for the feel of the advert, so in the editing this was applied to try and make it look like an authentic Magnum advert. There are also slow fades between some of the clips and photos to add a reminiscent feel to the final piece and this should appeal to the desired older target audience. We used a royalty free song from www.bensound.com, this song was chosen as it doesn’t sound rushed or too slow it works well with the original idea we had for our advert. At the end of the advert we had a voice over of the old man who starred in it saying the slogan of “taking you back to the good ole days”. To start with we had both the younger and older men in the advert saying the line at the same time but when we watch it back all together it didn’t flow right with or sound partially nice so we decided it would be best to just have the old man in the voice-over.
I think that the advert successfully appeals to the target audience through the specific shots. Everyone wishes for a love that lasts forever and I think that the advert appeals to those older people who are lucky enough to have had this and remembers the “good ole days” of the past when they first met the love of their life.
I don’t think that the advert looks very professional however I do think that it complies with advertising regulations. For example it doesn’t undermine national dietary improvements or use any offensive language/racism of any kind. (BCAP code).
Section 3:
Our advert stuck to the shot
list and storyboards pretty strictly, most of the shots are exactly the same. I
feel that the final advert does reflect and appeals to our desired target
audience for the rebrand.
I’m not as satisfied as I’d
like to be with the final advert as I’d like to be and I feel like this is because
I felt quite rushed throughout the whole project and I also personally don’t
feel as though I contributed as much as I should have.
Wednesday, 20 April 2016
Monday, 18 April 2016
Wednesday, 23 March 2016
Wednesday, 13 January 2016
Unilever Research
In the 1930s Unilever was formed by Margarine Unie and the Lever Brothers.The twentieth century saw the company expand and form with other companies such as Lipton and Best Foods. Currently Unilever owns about 400 different brands which all contribute to "helping people to look good, feel good and get more out of life" which is the company's aim.Unilever focus on three types of brands:
- Food and Drink
- Home Care
- Personal Care
So this means that most household items are related to Unilever in some shape or form whether people realise or not.
Specific brands owned by Unilever:
Food and Drink
In households where cooking from scratch and baking is popular a well known brand that will most likely be found somewhere in the kitchen (whether that be the fridge or the cupboard) is Stork. Stork is an alternative to butter known as margarine
Stork was introduced in the 1920s, the name disappeared during food rationing in World War Two and then came back in 1954 when the rationing had finished and is still a popular household staple.
Pot Noodle is a brand which is specifically popular with "our nation's youth" and was put on the shelves in 1977. The idea originated in Japan as "cup noodles" and now most students stock them as easy and cheap meals.
Over the last few years Pot Noodle has successfully reduced the amount of salt and can proudly say that there are no artificial colours or preservatives in their products.
Due to successful and creative advertising Pot Noodle has received a "Cannes Gold Award in Digital Media, Gramia Award, Silver at the British Television Advertising Awards and Campaign Magazines Top Ten best ads 2011."
Ben and Jerry's was originally established in an old petrol station by these two best friends in the year of 1977. The grew and became a global company over the next 23 years.
In 2000 Ben and Jerry's joined Unilever and this aided them to provide more flavors to more people all over the globe.
Excluding the new Core range, Ben and Jerry's has about 64 different flavors, ranging from Half Baked to Vanilla Fudge Chip.
Home Care
In 1969 Comfort was launched and was the first UK fabric conditioner. Comfort was re-branded in the 1990s and this included "a new logo and more modern packaging and the first fully biodegradable formulation, followed with the introduction of Comforts first hypoallergenic fabric conditioner."
Comfort has re-formulated their products a few times over the last 7 years to unsure the highest quality and scents. As well as doing research into skin care and is recognised for their work by The British Skin Foundation.
Surf was originally manufactured by "a subsidiary company of Lever Brothers" called Crosfields of Warrington.
Currently Surf's products have products in liquids, capsules and powders in a range of different fragrances centered around around "Essential Oils". These are oils which are found naturally in plants.
Surf also launched a "99 Stains" formula which comes with the promise that they will remove 99% of stains or they'll give the customer their money back.
Cif (previously known as Jif) was a powder that made cleaning the house quicker and easier, they aimed to making things easier so that there is more time in the day for peoples loved ones. Nowadays, they still go by the same aim but they have a wider range of products which include wipes, and sprays as well as specific formulas for both the kitchen and the bath room.
Personal Care
VO5 is a brand of hair care products that over the last 60 years have developed their products to a range of different sprays, gels, shampoos and conditioners. VO5 have many smaller ranges which the products fit into to help customers achieve their desired hairstyle, for example "smooth and lustrous locks with Smoothly Does It" and "get gravity defying volume with Plump It Up."
St. Ives was established over 25 years ago and all of their products are inspired by nature. Their range includes body scrubs, facial scrubs and facial wipes. Every product is designed to look after the skin using harmless an natural products from nature. The Apricot Scrub is a favorite in and St. Ives sells products in over 100 countries.
Simple has a diverse target audience when it comes to their products as they have developed products to help different age ranges. For example Simple Spotless Skin is aimed at teenagers, Simple Baby is for babies but would be advertised at parents and Regeneration Age Resisting is aimed at older people.
They were founded more than 50 years ago and now offer products such as Simple Kind to Eyes, and Simple Kind to Skin.
Bibliography:
Ben and Jerry's was originally established in an old petrol station by these two best friends in the year of 1977. The grew and became a global company over the next 23 years.In 2000 Ben and Jerry's joined Unilever and this aided them to provide more flavors to more people all over the globe.
Excluding the new Core range, Ben and Jerry's has about 64 different flavors, ranging from Half Baked to Vanilla Fudge Chip.
Home Care
In 1969 Comfort was launched and was the first UK fabric conditioner. Comfort was re-branded in the 1990s and this included "a new logo and more modern packaging and the first fully biodegradable formulation, followed with the introduction of Comforts first hypoallergenic fabric conditioner."Comfort has re-formulated their products a few times over the last 7 years to unsure the highest quality and scents. As well as doing research into skin care and is recognised for their work by The British Skin Foundation.
Surf was originally manufactured by "a subsidiary company of Lever Brothers" called Crosfields of Warrington.Currently Surf's products have products in liquids, capsules and powders in a range of different fragrances centered around around "Essential Oils". These are oils which are found naturally in plants.
Surf also launched a "99 Stains" formula which comes with the promise that they will remove 99% of stains or they'll give the customer their money back.
Cif (previously known as Jif) was a powder that made cleaning the house quicker and easier, they aimed to making things easier so that there is more time in the day for peoples loved ones. Nowadays, they still go by the same aim but they have a wider range of products which include wipes, and sprays as well as specific formulas for both the kitchen and the bath room.Personal Care
VO5 is a brand of hair care products that over the last 60 years have developed their products to a range of different sprays, gels, shampoos and conditioners. VO5 have many smaller ranges which the products fit into to help customers achieve their desired hairstyle, for example "smooth and lustrous locks with Smoothly Does It" and "get gravity defying volume with Plump It Up."
St. Ives was established over 25 years ago and all of their products are inspired by nature. Their range includes body scrubs, facial scrubs and facial wipes. Every product is designed to look after the skin using harmless an natural products from nature. The Apricot Scrub is a favorite in and St. Ives sells products in over 100 countries.
Simple has a diverse target audience when it comes to their products as they have developed products to help different age ranges. For example Simple Spotless Skin is aimed at teenagers, Simple Baby is for babies but would be advertised at parents and Regeneration Age Resisting is aimed at older people.They were founded more than 50 years ago and now offer products such as Simple Kind to Eyes, and Simple Kind to Skin.
Bibliography:
http://www.unilever.co.uk/brands-in-action/detail/Ben---Jerry-s/297596/?WT.contenttype=view%20brands
For pictures:
http://www.unilever.co.uk/Images/simple-273x210_tcm28-298428.jpg
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