In the 1930s Unilever was formed by Margarine Unie and the Lever Brothers.The twentieth century saw the company expand and form with other companies such as Lipton and Best Foods. Currently Unilever owns about 400 different brands which all contribute to "helping people to look good, feel good and get more out of life" which is the company's aim.Unilever focus on three types of brands:
- Food and Drink
- Home Care
- Personal Care
So this means that most household items are related to Unilever in some shape or form whether people realise or not.
Specific brands owned by Unilever:
Food and Drink
In households where cooking from scratch and baking is popular a well known brand that will most likely be found somewhere in the kitchen (whether that be the fridge or the cupboard) is Stork. Stork is an alternative to butter known as margarine
Stork was introduced in the 1920s, the name disappeared during food rationing in World War Two and then came back in 1954 when the rationing had finished and is still a popular household staple.
Pot Noodle is a brand which is specifically popular with "our nation's youth" and was put on the shelves in 1977. The idea originated in Japan as "cup noodles" and now most students stock them as easy and cheap meals.
Over the last few years Pot Noodle has successfully reduced the amount of salt and can proudly say that there are no artificial colours or preservatives in their products.
Due to successful and creative advertising Pot Noodle has received a "Cannes Gold Award in Digital Media, Gramia Award, Silver at the British Television Advertising Awards and Campaign Magazines Top Ten best ads 2011."
Ben and Jerry's was originally established in an old petrol station by these two best friends in the year of 1977. The grew and became a global company over the next 23 years.
In 2000 Ben and Jerry's joined Unilever and this aided them to provide more flavors to more people all over the globe.
Excluding the new Core range, Ben and Jerry's has about 64 different flavors, ranging from Half Baked to Vanilla Fudge Chip.
Home Care
In 1969 Comfort was launched and was the first UK fabric conditioner. Comfort was re-branded in the 1990s and this included "a new logo and more modern packaging and the first fully biodegradable formulation, followed with the introduction of Comforts first hypoallergenic fabric conditioner."
Comfort has re-formulated their products a few times over the last 7 years to unsure the highest quality and scents. As well as doing research into skin care and is recognised for their work by The British Skin Foundation.
Surf was originally manufactured by "a subsidiary company of Lever Brothers" called Crosfields of Warrington.
Currently Surf's products have products in liquids, capsules and powders in a range of different fragrances centered around around "Essential Oils". These are oils which are found naturally in plants.
Surf also launched a "99 Stains" formula which comes with the promise that they will remove 99% of stains or they'll give the customer their money back.
Cif (previously known as Jif) was a powder that made cleaning the house quicker and easier, they aimed to making things easier so that there is more time in the day for peoples loved ones. Nowadays, they still go by the same aim but they have a wider range of products which include wipes, and sprays as well as specific formulas for both the kitchen and the bath room.
Personal Care
VO5 is a brand of hair care products that over the last 60 years have developed their products to a range of different sprays, gels, shampoos and conditioners. VO5 have many smaller ranges which the products fit into to help customers achieve their desired hairstyle, for example "smooth and lustrous locks with Smoothly Does It" and "get gravity defying volume with Plump It Up."
St. Ives was established over 25 years ago and all of their products are inspired by nature. Their range includes body scrubs, facial scrubs and facial wipes. Every product is designed to look after the skin using harmless an natural products from nature. The Apricot Scrub is a favorite in and St. Ives sells products in over 100 countries.
Simple has a diverse target audience when it comes to their products as they have developed products to help different age ranges. For example Simple Spotless Skin is aimed at teenagers, Simple Baby is for babies but would be advertised at parents and Regeneration Age Resisting is aimed at older people.
They were founded more than 50 years ago and now offer products such as Simple Kind to Eyes, and Simple Kind to Skin.
Bibliography:
Ben and Jerry's was originally established in an old petrol station by these two best friends in the year of 1977. The grew and became a global company over the next 23 years.In 2000 Ben and Jerry's joined Unilever and this aided them to provide more flavors to more people all over the globe.
Excluding the new Core range, Ben and Jerry's has about 64 different flavors, ranging from Half Baked to Vanilla Fudge Chip.
Home Care
In 1969 Comfort was launched and was the first UK fabric conditioner. Comfort was re-branded in the 1990s and this included "a new logo and more modern packaging and the first fully biodegradable formulation, followed with the introduction of Comforts first hypoallergenic fabric conditioner."Comfort has re-formulated their products a few times over the last 7 years to unsure the highest quality and scents. As well as doing research into skin care and is recognised for their work by The British Skin Foundation.
Surf was originally manufactured by "a subsidiary company of Lever Brothers" called Crosfields of Warrington.Currently Surf's products have products in liquids, capsules and powders in a range of different fragrances centered around around "Essential Oils". These are oils which are found naturally in plants.
Surf also launched a "99 Stains" formula which comes with the promise that they will remove 99% of stains or they'll give the customer their money back.
Cif (previously known as Jif) was a powder that made cleaning the house quicker and easier, they aimed to making things easier so that there is more time in the day for peoples loved ones. Nowadays, they still go by the same aim but they have a wider range of products which include wipes, and sprays as well as specific formulas for both the kitchen and the bath room.Personal Care
VO5 is a brand of hair care products that over the last 60 years have developed their products to a range of different sprays, gels, shampoos and conditioners. VO5 have many smaller ranges which the products fit into to help customers achieve their desired hairstyle, for example "smooth and lustrous locks with Smoothly Does It" and "get gravity defying volume with Plump It Up."
St. Ives was established over 25 years ago and all of their products are inspired by nature. Their range includes body scrubs, facial scrubs and facial wipes. Every product is designed to look after the skin using harmless an natural products from nature. The Apricot Scrub is a favorite in and St. Ives sells products in over 100 countries.
Simple has a diverse target audience when it comes to their products as they have developed products to help different age ranges. For example Simple Spotless Skin is aimed at teenagers, Simple Baby is for babies but would be advertised at parents and Regeneration Age Resisting is aimed at older people.They were founded more than 50 years ago and now offer products such as Simple Kind to Eyes, and Simple Kind to Skin.
Bibliography:
http://www.unilever.co.uk/brands-in-action/detail/Ben---Jerry-s/297596/?WT.contenttype=view%20brands
For pictures:
http://www.unilever.co.uk/Images/simple-273x210_tcm28-298428.jpg
